Portfolio
A selection of projects where I’ve applied my Design → Experience → Adoption → Growth framework
Speak Easy
Speak Easy – Product Experience & Adoption Audit
Problem:
Speak Easy had strong AI speech-practice features but lacked guided onboarding, progress visibility, and motivation to drive activation and consistent engagement.
What Was Done:
Conducted a Product Experience & Adoption Audit using the ASCEND™ & Adoptify™ Frameworks to identify friction across onboarding, activation, engagement, and retention.
Outcome:
Identified key opportunities to improve onboarding, progress tracking, and habit formation, increasing the Product Experience & Adoption Score from 48% to 65% and creating a roadmap for growth.
Tools:
Frameworks: ASCEND™ & Adoptify Product Experience & Adoptify™ Adoption Frameworks, Behavioral Design Principles
Methods: User Journey Analysis, Heuristic Evaluation, Adoption Funnel Review
Tools: Figma, Miro, Google AI Studio, Gemini, ChatGPT
Embrace Different
A Digital Platform for Facial Deformity Awareness & Speech Therapy Support
Problem: Limited access to inclusive information and support for people with facial differences.
What Was Done:
Built an inclusive digital product ecosystem using UX and learning design to create emotionally engaging, habit-forming experiences, establishing a strong foundation for future adoption and growth.
Outcome: Improved access to information and engagement, creating a scalable foundation for awareness and community support.
Tools: Figma, Google AI Studio, Canva, ChatGPT, Adobe Creative Suite
AI-Powered LMS – TestTacticx
Redefining Learning & Careers -An AI-powered LMS with Career Agent
Problem: Low engagement and poor course completion due to complex learning experiences.
What Was Done:
Designed an end-to-end, career-focused learning platform integrating UX and LXD to transform passive content into guided experiences.
Outcome: Increased course completion from 12% to 28% and improved retention by 32%.
Tools: Figma, Lovable, Canva, ChatGPT, Renderforest, Eleven Labs, Adobe Creative Suite
Infor ERP – TaaS Platform
Revolutionizing TaaS at Infor- B2B SaaS Project
Problem: Complex workflows made onboarding and product adoption difficult for users.
What Was Done:
Redesigned complex enterprise testing workflows into scalable UX and in-product learning experiences.
Outcome: Increased user satisfaction to 37% and boosted engagement by 42%.
Tools: Figma, HTML, CSS, JS, Angular, Adobe Creative Suite