E-commerce website and mobile app


Personal contact




October 2023

Livera Pottery and Ceramic

This is my personal contact for a freelance project. The Livera Pottery and Ceramic Company started very recently. They mainly target online and offshore customers who love pottery and ceramic products. Then, they decide to publish an e-commerce website, and later on, they will launch a mobile app.

Project Overview

About Project

The Livera pottery and ceramic e-commerce website is a platform that showcases and sells a wide variety of handcrafted pottery and ceramic products. The website is designed to provide an attractive and user-friendly online shopping experience for customers interested in unique, artisanal ceramic items. It offers a broad range of pottery, including vases, dinnerware, decorative items, and more. The website’s design should reflect the artistry and craftsmanship of the products it sells.

Target Audience

  • Interior designer
  • Gift Shoppers
  • Pottery Enthusiasts
  • Home Decorators


Potential problems and pain points

  • Limited Product Information: Inadequate product descriptions and images can deter customers from making purchases.
  • High Shipping Costs: Shipping fragile ceramic products safely can be expensive.
  • Lack of Customisation: Customers may want personalised or customised pieces, which the website doesn’t offer.
  • Difficulty in Finding Products: An overwhelming product range can make it challenging for customers to find what they want.
  • Trust and Credibility: Customers might be concerned about the authenticity of the handmade products and the reliability of the website.


  • Detailed Product Descriptions
  • Customisation Options
  • Effective Search and Navigation
  • Responsive Customer Support
  • Payment Options
  • Regular Updates

Design Phase

The design phase of the user experience (UX) refers to the visual representations and interactive prototypes of the user interface. ​​​​​​​


Low Fidelity Prototype

High Fidelity Prototype ( Go to the Figma File)

Home Page

Shop Page

Products Pages

Interactive Prototyping ( Watch Interactive prototype)

Design System

I created a logo based on the client requirements in “Canva” and all wireframes and prototypes in “Figma”. 

Future of Project

Mobile App ( Go to the design file)

A dedicated mobile app designed using the Uizard AI tool

What I got from this Project

This is an ongoing project, and I learned how to design user interfaces for e-commerce websites and mobile apps while considering increasing user experiences. I used Chat GPT for the user research part, Figma for website UI designs, and the Uizard AI tool to create mobile app UIs. I am going to use “Webflow” to build and develop this website. This project fully covers all branding, UI design, and UX processes, including the development part.